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	<title>Atomic Playboy&#187; Mark Pilgrim</title>
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	<description>All hail the mushroom cloud</description>
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		<title>Marketingspeak</title>
		<link>http://atomicplayboy.net/blog/2007/06/27/marketingspeak/</link>
		<comments>http://atomicplayboy.net/blog/2007/06/27/marketingspeak/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 15:05:25 +0000</pubDate>
		<dc:creator>Johan Svensson</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Mark Pilgrim]]></category>
		<category><![CDATA[movies]]></category>
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		<description><![CDATA[Some thoughts about video. Video is outrageously complex and technical, even when you’re doing it correctly and you have no commercial interest in confusing your customers. On my desk is a plain old DVD that I rented from the local video store over the weekend; it proudly proclaims to be “MASTERED IN HIGH DEFINITION!” Whatever [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Some thoughts about video. Video is outrageously complex and technical, even when you’re doing it correctly and you have no commercial interest in confusing your customers. On my desk is a plain old <span class="caps"><span class="caps">DVD </span></span>that I rented from the local video store over the weekend; it proudly proclaims to be “MASTERED IN <span class="caps"><span class="caps">HIGH DEFINITION</span></span>!” Whatever that means, it does not mean that it’s anything but a plain old <span class="caps"><span class="caps">DVD.</span></span> The marketing of “high definition” content that actually is high definition (at least, higher than plain old <span class="caps"><span class="caps">DVD</span></span>s) is even worse. Will you get high definition video out of your Blu-ray disc? That depends on your player, your <span class="caps"><span class="caps">TV, </span></span>the cables in between, and the phase of the moon. Is your cable TV high definition? That depends on what the meaning of the word “is” is. And so on. <a href="http://diveintomark.org/archives/2007/06/26/piracy-lessons"><cite>Mark Pilgrim</cite></a></p></blockquote><script src="http://feeds.feedburner.com/~s/AtomicPlayboy?i=http://atomicplayboy.net/blog/2007/06/27/marketingspeak/" type="text/javascript" charset="utf-8"></script>]]></content:encoded>
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