Proper Unsubscription

This is how you make a proper unsubscribe feature for your newsletters. I click the “unsubscribe” link at the bottom of the email, I get a page with this, and it’s done. No further action needed. First I thought it was a bit unsecure without a confirmation button, but then I spotted the resubscribe link in case you accidentally unsubscribed.
That’s good design by 37Signals.
May 21st, 2008 at 01:53
It’s actually the good folks at Campaign Monitor. Great product.