Proper Unsubscription

May 13, 2008
Johan Svensson

This is how you make a proper unsubscribe feature for your newsletters. I click the “unsubscribe” link at the bottom of the email, I get a page with this, and it’s done. No further action needed. First I thought it was a bit unsecure without a confirmation button, but then I spotted the resubscribe link in case you accidentally unsubscribed.

That’s good design by 37Signals.

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One Response

  1. Craig says:
    May 21, 2008 at 01:53

    It’s actually the good folks at Campaign Monitor. Great product.

    Reply

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